Trapped in a Commercial

I knew from the first moment I saw them, that the AT&T commercials were not scripted.  Anyone who has spent time around grade school children knows that they come up with the strangest things.  Here is an article about how the company made the ads: http://www.adweek.com/news/advertising-branding/how-att-got-kids-make-some-years-best-ads-148605.  Beck Bennett's initial questions are scripted, but they let the children respond naturally.

What teacher hasn't had moments like these?